Ruta del Vino Somontano

The Somontano Wine Route launches a new promotion to award prizes to selected visitors to the Somontano region who share their opinions and experiences through the website www.rutadelvinosomontano.com.

The Somontano Wine Route once again shows innovation in its promotional activities, which reflect the latest trend within the tourist sector, where the opinions and assessments of tourists on the internet play an increasingly important role.  With the aim of enhancing the information on its website www.rutadelvinosomontano.com with the experiences of real visitors, the destination presents “Being a Wine Tourist has its Rewards.”  The campaign is co-financed by the Somontano Development Centre and will run throughout this year at the very least.

The way the campaign will work is very simple.  From now on, all establishments that make up the Somontano Wine Route will give each of their customers a “Wine Tourist Card” along with their bill or receipt.  These cards contain a secret code with which to access a short questionnaire on the Somontano Wine Route website, where they will be invited to give their feedback about the establishment visited.  In this way the visitors will be automatically entered into a prize draw each month for one of five gift packs of wine and a mini-break to Somontano, one for each season of the year.

The wine tourist can express their opinions about each establishment they visit as they will receive a tourist card at each one, giving them more chances to win.

The assessments and opinions of the visitors will be made available on the website of the Somontano Wine Route both on the individual page of each establishment as well as in a new section, which will highlight the Most Recommended, being those places with the best marks and comments.

Thanks to the collaboration of the Somontano Development Centre “CEDER”, this new promotion will be accompanied by a publicity campaign, which will use the internet as its main communication channel.

With the launch of “Being a Wine Tourist has its Rewards,” the Somontano Wine Route achieves a number of aims.  It integrates the concept of travel 2.0 into its website and creates a comprehensive database for further use.  It also raises the profile of its brand with visitors and gains new measures of satisfaction that will assure that the quality standards required by the Spanish Wine Routes are met and withheld.  All of this goes towards the satisfaction of visitors and the continuous improvement of the current offer.   

How do I take part in the campaign “Being a Wine Tourist has its Rewards?”