Ruta del Vino Somontano

Organised by ACEVIN, the objective of the competition was the recognition of the best wine tourism initiatives underway in Spain, within the framework of the Spanish Wine Routes.  The “Seasons of the Somontano Wine Route” received a special mention in the category for the best campaign.

The Spanish Wine City Association “ACEVIN” selected winners in the 1st edition of the Wine Tourism Awards, which has been established as a new objective to support and encourage wine tourism development.  This initiative has the full backing of the Turespaña and the Ministry of the Environment and Rural and Marine Affairs.

The objective of the awards is to stimulate the important effort made by all establishments within the Spanish Wine Routes, which has become the best wine tourism product within Spain.
 
The judging panel, made up by members of ACEVIN, Turespaña, the Ministry of the Environment and Rural and Marine Affairs and a range of people from the academic, wine, tourism and journalism sectors, reached their decisions and awarded prizes in the seven categories of 1st edition of the Wine Tourism Awards.  The winners were as follows:

Best Wine Establishment:
BODEGA GONZÁLEZ BYASS (MARCO DE JEREZ).
Special mention for Bodegas Aranda (Ribera del Duero) and Comenge Bodegas (Ribera del Duero).

Best Tourist Establishment:
HOTEL WINE OIL SPA VILLA DE LAGUARDIA (RIOJA ALAVESA).
Special mention for El Lagar de Isilla Restaurant (Ribera del Duero) and Hotel Eguren Ugarte (Rioja Alavesa).

Prize for Innovation, Quality and Sustainable Development:
PALACIO DE CANEDO (EL BIERZO).
Special mention for Bodegas Monje (Tenerife) and Celler Lagravera (Lleida).

Prize for the most Socially Responsible Wine Tourism Region (TESR):
LOCAL ACTION GROUP OF NAVARRA (NAVARRA WINE ROUTE).

Best Wine Tourism Initiative:
THEMED WINE TOURISM OFFER OF THE PENEDÉS WINE AND CAVA ROUTE (ALT PENEDÈS TOURISM ASSOSICATION).
Special mention for Music and Wine (Jumilla Wine Route).

Best Promotional Campaign:
THE COLLECTOR OF EXPERIENCIES (LA MANCHA WINE ROUTE).
Special Mention for the Seasons of Somontano (Somontano Wine Route).

Prizes for Wine Tourism Merit
D. MIGUEL TORRES, for his capacity for leadership, entrepreneurial spirit, visionary character and the work carried out in the push for wine tourism within the Marco de Jerez region.
 
D. ANTONIO GÓMEZ y D. JORGE PASCUAL, for his capacity for leadership, conciliatory sprit and the work carried out in the push for wine tourism within the Marco de Jerez region.

The Wine Tourism Awards will be handed out at an institutional event, which will take place on 10th May as part of the planned activities at the National Wine Fair (FENAVIN) being held in Cuidad Real.


The campaign: “The Seasons of the Year along the Somontano Wine route.”

This campaign, co-financed by the Somontano Development Centre, came about with the objective of capturing the potential of the wine tourism offer in Somontano during each season of the year.  The four different seasons offer four different ways to enjoy wine tourism.  In this way, the Somontano Wine Route offers up to date information to tourists wishing to visit the region and provides a stimulus to its establishments to provide a range of original activities throughout the year.  One of the results of this has been the high media impact during the last year.


 
 

The campaign is made up of four illustrations with a fresh yet sophisticated image, which is reflected in a series of four leaflets, one for each season of the year, as well as on the website www.rutadelvinosomontano.com. The Wine Route also has a strong image on the social networks and throughout the city of Barbastro.

The special mention at the awards confirms the success of the Somontano Wine Route’s campaign, as do the numerous listings related to the “seasons of Somonanto” in various blogs and media.